Our Initiatives For Activating the Market
AAI Society runs three initiatives that together build the market infrastructure for Proof-of-Control. Each one solves a different piece of the adoption puzzle: making the category visible to buyers, defining the standard so claims can be evaluated, and creating the insurance mechanisms that drive enterprise-wide adoption.
Initiative 1
Buyer enablement
Trust in a new category has to come from a neutral party — not from any single vendor.
When a vendor publishes a use case, it's marketing. When an industry association publishes it, it's evidence. AAI Society occupies the only position where buyer trust, vendor neutrality, and market-building intersect.
Focus industries: Healthcare, finance, supply chain, and other sectors where AI handles data that can't be compromised.
Where we are
Soft-launched at Davos at the USA House.
Produced our flagship conference with Linux Foundation Decentralized Trust.
Co-hosted our first CISO event with Polaris Collective during RSA Conference.
Building category awareness
Events, briefings, conferences, and peer conversations that put Proof-of-Control in front of the leaders buyers trust. The category doesn’t exist until buyers hear the name from those leaders.
Generating market evidence
Vendor-neutral artifacts buyers can trust and share internally: the State of Proof-of-Control report, a use case library, and the Proof-of-Control registry. Internal champions need assets to get alignment and move through procurement.
Driving enterprise engagement
CISO/CIO/CTO roundtables, executive briefings, and the language boards need to capture agent value, not constrain it. Equally important is equipping C-Suite and boards with the business case for Proof-of-Control.
Initiative 2
The Proof-of-Control Initiative
Certification, insurance, and procurement all require the same thing: a shared definition.
Any vendor can claim independent provability. There is no shared definition of what that means, no way to evaluate the claim, and no framework for third-party assessment. Vendors with real technology can't differentiate from those who just claim the label. Enterprises can't compare solutions. Insurers can't underwrite a property no one has defined.
The Proof-of-Control Initiative is building the first shared standard that defines what independent provability means and how to evaluate whether a system delivers it. Co-chaired by Ken Huang, with founding enterprise participants from SAP, AstraZeneca, NVIDIA, Stanford, Cisco, and the Linux Foundation.
Learn more about the Initiative →What the standard delivers
A system has the Proof-of-Control property or it doesn’t.
Evidence at the moment of execution, not reconstructed later.
Conformance levels built for third-party assessment from day one.
Defines the property, not the mechanism.
Built by the enterprises that deploy AI and the builders who make Proof-of-Control products.
Maps to MAESTRO, AICM, OWASP AIVSS, and AIUC-1.
Initiative 3
Insurance activation
When insurers can price provability, every enterprise has a reason to adopt it.
Insurers pricing AI risk today are flying blind, relying on questionnaires, vendor claims, and behavioral assessments. None of these constitute independent evidence. Proof-of-Control changes the evidence to cryptographic, tamper-resistant proof at the point of execution.
AAI Society creates insurability by producing three things insurers need: enforceable standards, auditable evidence, and credible eligibility.
Where we are
Insurance working group forming. Carrier roundtables in 2026. First underwriting pilots in 2027.
What changes for insurers
Association defines Proof-of-Control standard
Proof-of-Control property produces auditable data
Insurers price risk
Insurance drives adoption
Three-year roadmap
Each initiative builds on the others. The standard enables certification. Certification enables insurance. Insurance drives enterprise adoption.
2026
Category Creation
Buyer Enablement
- •Proof-of-Control enters industry vocabulary
- •Registry live
- •State of Proof-of-Control report published
- •CISO leaders circle established
Proof-of-Control Initiative
- •Initiative launched with founding enterprise members
- •Standard v1.0 and conformance framework published
Insurance Activation
- •Insurance working group convened with carrier partners
- •Actuarial data requirements defined
2027
Market Infrastructure
Buyer Enablement
- •20+ evaluated solutions in registry
- •Enterprises referencing Proof-of-Control in RFPs
- •CISO adoption playbook published
Proof-of-Control Initiative
- •First application profiles (Payment, Compute)
- •Industry working groups launched
Insurance Activation
- •First underwriting pilots with carrier partners
- •Proof-of-Control certification as rating factor
2028
Enterprise Adoption
Buyer Enablement
- •50+ documented deployments
- •Practitioner certification launched
Proof-of-Control Initiative
- •Regulators referencing the standard
- •Industry-specific profiles for 5+ sectors
Insurance Activation
- •Insurers requiring Proof-of-Control for AI coverage
- •Certification tied to premium pricing
The category won't build itself.
Whether you're building Proof-of-Control technology, deploying AI at enterprise scale, or underwriting AI risk, there's a seat at the table.